New Year, new Color of the Year. This year it's Ultra Violet. While I didn't see last year's color, Greenery too many places (though I didn't go shopping as much this year), they were spot-on in the years past with Rose Quartz (aka "millennial pink") and Marsala (aka "oxblood") the years before.
The bold colors continue with the whole "maximalism" or "extra" trend with violet. Pantone says:
I bet it takes our awareness to a higher level! Also, a few years too late for the galaxy trend, Pantone. But truth is, purple has been in the dark fashion scene forever. I would say it's probably the most prevalent color after red in romantic goth looks, as I show for an old pantone post I did to demonstrate the 00s goth look:
In the 00s, I used to dye my hair bright purple, and wear purple eyeshadow and lipstick--everything was so over-the-top back then, and this color instantly reminds me of that time.
Today, one of my favorite ways to wear purple today is amethyst jewelry: